Internet Marketing Strategies

Your Internet business holds a large stake in fresh web content. Most successful Internet businesses outsource content to freelance writers, either internally or through external relationships started with classic applications and interview processes. If you have a small Internet business you probably don’t have a human resources department, structured application process and a team of freelance writers and editors on payroll. To maintain a fresh content-based web presence you’ll need to hire one or more professionals to write, edit and upload content to your website, but did you know there are three types of freelance writer to choose from?

The Weekender

Weekenders make the majority of their income from a day job. Freelance writing is a means of earning extra income writing in spare time. Most often, these writers don’t have the time to dedicate to a full-time freelance position. When freelancing is not the sole source of income, dedication to a long-term, large-scale project may not be as strong as you’d find with a professional, full-time freelancer.

If you need regular content, website management or editing services, the weekender is not the best choice.

The One-Timer

One-timers love to grab new orders from new clients, but they don’t understand how to keep long-term clients. Most often, one-timers are just happy to land a new gig so they rarely think about what happens after the gig is finished.

One-timers tend to lack the knowledge or desire to stick with one client for more than a few assignments.

The Professional

Professional freelance writers earn their living writing web content, managing websites and working with long-term clients and major media outlets. These professionals understand the important of clarity and often discuss details about a project in depth before accepting the gig. There is a dedication when you hire a professional freelance writer you won’t find anywhere else because the writer writes to live.

If you need a seasoned content manager, editor or virtual assistant, the professional is the best option.

Before outsourcing your next project to just any freelance writer with a decent portfolio, take a little time to learn more about the writer. Teaching one writer or a small team about a long-term project once saves times and money and you’ll be happier with the end result when your website popularity shoots through the roof.